When you’re tasked with creating a grand opening teaser for a hotel that isn’t built yet, you need to get creative. Filming in other hotels didn’t make sense to us, so I opted to use non-descript studio environments that matched the tone of their brand. A modern classic. Refined, approachable luxury for the young professional. The low key lighting allowed us to drop the backgrounds into darkness and focus on the subjects.
//Director & DP
Co-Directed by Billy Restey
Post-Production by Dystnct
Gaffer Mike Commins